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Wall Street Journal’s “Every Journey Needs a Journal” (Behind The Scenes)

March 14, 2007

Wall Street Journal launched a new campaign, “Every Journey Needs a Journal”, that showed the paths celebrities lives have taken, and how people you might not consider to be WSJ reader value it to guide them on that journey. The campaign featured the personal “stories”, bios and behind-the-scene video of some notable folks such as Wynton Marsalis, Jake Burton, Cheryl Crow, Kenneth Cole, Steven Levitt, Alice Waters, Paul Teutul Sr.

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