Wynton and the new Louisiana Tourism Campaign

Posted on March 10th, 2006 in New Orleans | Tags: new orleans

The Louisiana state rolled out a star-studded, $7 million advertising campaign Tuesday to lure tourists back to Louisiana and boost the sluggish economy along the hurricane-ravaged coast.
Called “Fall in Love with Louisiana All Over Again,” the campaign consists of a commercial and half-dozen print ads.

Chef Emeril Lagasse, professional golfer David Toms, actor John Goodman and Wynton Marsalis and Allen Toussaint are among the celebrities with Louisiana connections appearing in a TV commercial that thanks Americans for their hurricane recovery efforts and asks that they return to enjoy the state’s art, food and music.

Check out Wynton in the lovely print ad (PDF – 2.2 mb) and TV commercial (Quicktime or Windows Media).

Wynton in the new campain: Fall in Love with Louisiana All Over Again

Wynton in the new TV ad: Fall in Love with Louisiana All Over Again