Wynton and the new Louisiana Tourism Campaign
The Louisiana state rolled out a star-studded, $7 million advertising campaign Tuesday to lure tourists back to Louisiana and boost the sluggish economy along the hurricane-ravaged coast.
Called “Fall in Love with Louisiana All Over Again,” the campaign consists of a commercial and half-dozen print ads.
Chef Emeril Lagasse, professional golfer David Toms, actor John Goodman and Wynton Marsalis and Allen Toussaint are among the celebrities with Louisiana connections appearing in a TV commercial that thanks Americans for their hurricane recovery efforts and asks that they return to enjoy the state’s art, food and music.
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