Wynton and the new Louisiana Tourism Campaign

Posted on March 10th, 2006 in Video | Tags: emeril lagasse, hurricane katrina, louisiana, new orleans

The Louisiana state rolled out a star-studded, $7 million advertising campaign Tuesday to lure tourists back to Louisiana and boost the sluggish economy along the hurricane-ravaged coast.
Called “Fall in Love with Louisiana All Over Again,” the campaign consists of a commercial and half-dozen print ads.

Chef Emeril Lagasse, professional golfer David Toms, actor John Goodman and Wynton Marsalis and Allen Toussaint are among the celebrities with Louisiana connections appearing in a TV commercial that thanks Americans for their hurricane recovery efforts and asks that they return to enjoy the state’s art, food and music.

Check out Wynton in the lovely print ad (PDF – 2.2 mb) and TV commercial here:

Wynton in the new campaign: Fall in Love with Louisiana All Over Again